Monday, February 27, 2012

Thinking Cap: The Journey


Looking back at my 2 years of blogging, the only thing I can say to bloggers out there is that editing is more important than writing itself.

To entertain your reading buds I have come up with a special edition. This post is a tribute to ‘Thinking Cap (TC)’ as it matures and finishes 2 successful years. Nobody has a slightest of idea how it was born except for a few. So to celebrate the second anniversary of TC, I want to share the story of how I lost my virginity and got pregnant with writing and gave birth to Thinking Cap. Here it goes!!

During my graduation I was a poor chap in the English language. In an effort to improve I adopted an innovative method of exchanging ‘letters in English’ with my pal Keshav Jha; a dark guy from Jharkhand who was in the same boat as me. Our letters fantasised about career, girls, dreams, money, gossip, movies etc.
Opportunity struck while I was seduced by writing. One of our professors asked us to write for the college magazine, though he had the least of expectations from us. And it was my chance to debut, to emerge. I ended up penning down an article on Delhi Metro.

The article in the magazine along with my black & white passport-size photo was convincing enough that creativity gives me a high. And so began my journey to be creative, to be a writer. I started with hard-hitting editorials like She, Where Struggle Never Ends and Idle Hands. The inspiration behind was the cult newspaper, “The Indian Express”. Initially every article costed me a month as I was obsessed with vocabulary and a fine finishing. Above all I was slow. Keshav and his ex-girlfriend read all the crap I wrote and were the pillars of my fragile confidence. 

So how TC came into the picture? Well, the thought to start a blog was never there in my mind as I was highly hopeful that some magazine will publish my work someday. But destiny never leaves you. It was at one of the Delhi University’s bus stand when my tech-savvy friend Neeraj, sold the idea of blogging to me. I loved it because it was free. So on 8th Feb, 2010 over-night on e-blogger ‘Thinking Cap’ was born. A strange number 999, being lucky for me for donkey’s years became my URL.   

Year 2010 was when the world was super-excited about blogging. Every day we’d have thousands of new blogs popping up. So to make a place for Thinking Cap I exploited Facebook, the social sensation during those days. By constantly bugging people with the blog updates, tagging their names or messaging them I gathered the requisite crowd.  
The blog made its mark with “Suicide Note” which talked about a man’s fantasies to face death. It became the darling of the blog and introduced me to the world of sarcasm and humor. The achievement didn’t die there and was followed by another crazy piece called “Eaters Comma”. TC was admired for being true to heart. “Sons of the Soil”, a conversation between a Hindu and a Muslim at the JFK Airport broke all the records and established this blog as a real thinker.

Readers like Sukanya, Nidhi Bindal, Sabyasachi, Keshav, Neeraj, Ankit, Nidhi Khanna, Riddhi, Akanksha, Ankita Bali, Gurleen, Shyam, Ashna Banga were the frequent visitors. In fact Deepa Kashay of Bhopal became my friend after reading the blog whom I haven't even met. They are TC’s biggest admirers and critic. “Without you I am nothing”
My writing got better after a year and I published articles like Dream India, Different smells of my life, A complete Nonsense and The actor in the negative role etc. Every article was a take on the society and left a high impression. TC turned out to be a gold reserve when impressed with it I was offered to write for an amateur production house. The association went for a year. I wrote 3 episodes of a tele-series, 2 short films, and a reality show plot. Unfortunately, apart from the reality show nothing got executed but that phase gave a new direction to my career. I dropped the idea of MBA and decided to be in media.

Experimentation continued and I began writing film reviews. I wrote around ninety of them as I wanted to start a film review blog too; which could never happen though. But writing scripts gave me the confidence to make short-films and I made my first called “Silent Songs”.
Print outs of TC accompanied me in my interviews at SIMC (Pune), ACJ (Chennai), St Xavier’s, Bombay. When I got the admission in Xavier’s Bombay, life took a turn. I developed keen interest in writing poetry, shaayri and copy for ads. I even interned as a copywriter and intend to do this in future too. I also wrote another short film. Sadly, I could give no time to Thinking Cap where everything started.

Thinking cap has given me readers which I love the most. It has given me confidence to write, a hobby which was a passion and then an obsession and which will be my profession. Whatever I’ll do in my life it will be creative and will be related to writing. In a nutshell how can I not say “Thank You Thinking Cap; you have launched me”. 

Yours Truly
999


Photo Courtesy: Ambrish Patil, Dhavalya Kalem &Ankit Saxena. 


Feel Free to Comment!!!

Thursday, November 24, 2011


Dear Readers

Thinking Cap is NOT DEAD. The next update will come next year.
Till then have a cup of coffee and enjoy the previous articles!!!!

Regards
999





Friday, August 19, 2011

What an Idea Sirjii!!



According to a famous saying, “an idea is like a fart. It can strike you and surprise you anytime. So forcefully thinking upon it is of no use”.

Sorry Dude, according to a modern theory, this crap is not possible if you are in the business of advertising. This infamous business thrives heavily on ideas generated on fingertips. You just can’t wait for an idea but have to actually produce it.


Just look at the situation. A Copywriter** is given the most dreadful of the problems by his agency and then he’s expected to come up with path breaking solutions. His situation is like that he’s kicked into a sea without a life-jacket. Or he’s left into a jungle which is only full of hungry carnivores. By default, every time this creature is expected to escape the narrow death. That is, he has to come up with an idea.


The Question is, is generating rapid ideas really possible? If yes then how? How come a copywriter (who proclaims himself as the next writing sensation) can gift this world idea after ideas???## Where the hell his big ideas or I shall say frequent farts comes from??


Does it come from observing other exceptional advertisements? But that only leaves him in awe that “how can someone be that creative”? Or does he derive it by just approaching the King of Problem Solving i.e. “Baba Google”? Or by falling into the trap of having a ginger tea or tobacco or utterly butterly delicious chocolates assuming that it might kick start the jammed engines of his brain?

What if his all sophisticated methods fail? Does he leave everything and hit a bar or a pub or any damn place where booze is available? Or does he find some inspiration in Shakira’s shaking and lying hips, or to the tunes of RD Burman, or watching Rajnikant wearing a lungi and beating 35 henchmen in one go. Random Stuff, you know!!!


As per my experience, after being exposed to so much, our poor fellow might come up with something. But his desire for that “Big Idea” leaves him unconvinced.

He asks stupid questions from his roommates, family, friends even neighbours and his maid to find his consumer insight. He flips newspaper, traces history, play scrabble and what not. Sometimes he goes for a walk, or just gaze at the sky or a tubelight, writes random stuff then tear it all, then write again and tear again. This nonsense goes for a while. Watching porn is always an option. His indulgence in sex is an indication that he’s going through a creative block.

Now you all wanna know that whether this jackass has finally hit the bull’s-eye or is he still lurking around? The irony is that many Copywriters get the best idea when the campaign is over. Even our guy hasn’t come up with the big idea and might come up after the marketing campaign which is to be presented in next 48 hours.


Now this is what happens:

He reaches office the next day without his big idea. He has tried all his formulas but he hasn’t reached the answer. Though he has some not so unique ideas to present and he has definitely not lost the hope. So he is just involved in daily chores like chatting, printing, coffee, peeing and flirting. And when he has nothing to do, the thunderbolt strikes him. He freezes for a moment because he has got the criminal i.e. the idea. The idea that was absconding till now is with him. So like a fart it just hits him. It was approved or not is another story.

The question is whether by stressing too much you’ll get the idea or you need to work it out??? In our boy’s case he worked hard but he has to wait for “The Golden Moment”. As they say “Soch kahi bhi aa sakti hai”.


The quote like “An idea can change your life” is too exaggerated for a common man but for a copywriter An Idea actually does so. His entire way of living is chained around that realisation and enlightenment of what we all say “The big Idea”!!!

** Copywriter is a person employed to write advertising or publicity copy:
 

Feel free to Comment!!!

The article was written for a competition!!!
Read More:


Saturday, March 26, 2011

The Rising Star

"This is a fictional Story and has no relation to Reality"


Performing in Spain’s Imperial auditorium is every performer’s dream. The 200 year old auditorium has been the witness of some of the world’s finest performances when it comes to dance, music and theatre.

So how big the occasion will be for Amna Siddiqui? The girl from Karachi, Pakistan, who from the age of eight has been giving dance performances not only competing in national and international events but also representing Asia and the eastern world at many places. For 20 years she has been dreaming about this occasion even from her wide open eyes. After winning Russia’s St. Petersburg Dance Competition” and Italy’s “Benjamin 2 Steps” she had her eyes on the ultimate win. And that is Spain’s “Footloose International Event”. She almost reached that stage 5 years back but was forced to wait more when she broke her ankle in the semifinals.

Advised by the physicians not to participate in dance anymore, she refused to adhere. She decided to give her one last shot. After 5 years of shedding sweat & blood too, and going through that extra pain she is again knocking the doors of her biggest dream. The dream which only she can see. She is standing on that very thin line between her biggest desire and reality. If she wins today she will be the most aged lady to do so in this event’s 150 year old history.
Dancing on Beethoven’s Symphony and dressed as an angry & vengeance full queen she is portraying the rarest seen images of the woman. The image when woman attains the avatar of destruction, when she is alone but dangerous. When she survived on her own and she is her own ruler.  
Let’s sink in Amna’s performance and let’s live this dream with her.   
 999
Feel free to Comment!!!
The story was written when the author saw a photograph in a magazine!!!
Read More: